SEO Marketing Online Is Ideal For Tough Economic Times
The US economy is in a worse state than it has been for many years. Consumers are spending less, banks are lending less, and major financial institutions are falling like dominoes.
But you, as a business owner, can’t just throw in the towel. You have to move through these troubled times. You should be conservative, at the same time. You need to find ways to get into business while spending less on your marketing program each month. This is where I often admire search engine optimization (SEO), and with good reason.
About 90% of my business comes from people who find my site online and then contact me. Many of my clients enjoy the same level of internet success, as I have educated them on this subject. How do we attract a steady stream of new business online? easy. We realize the value of search engine visibility, and we work hard to achieve it.
I define the ease of internet visibility with which people can find you online. This directly matches website traffic, which in turn matches web-based leads, inquiries, and sales. You can increase your internet visibility in many ways, but search engine optimization is the brass ring in this department.
Doing more with less – how SEO achieves success
Now more than ever, it is important to squeeze as much success from your marketing program as possible. You have to be responsible with your budget and focus on the techniques that bring maximum results in relation to the investment you make. Search engine optimization is the perfect solution to reduce your marketing budget, especially if you handle it yourself. And let me be the first to tell you – you can handle this a lot, even if you have no internet marketing experience. I have also created an SEO Learning Center for this.
SEO is like a gift that you constantly give. As with other forms of marketing, your performance stops as soon as your payment is closed. Take magazine advertising for example. The moment you stop renewing your ad space, the publisher will pull your ad. Goodbye performance. The same goes for TV advertising, radio, newspapers, phone books … even pay-per-click search marketing.
With SEO, however, the results are long-lasting. Yes, it takes a lot of time and energy to achieve the top ranking. But those rankings will stay longer, and with minimal “maintenance”.
Recession-Proof Marketing Strategy
Let me give you a great example of what I am talking about. One of my previous clients worked in the real estate industry. She realized the value of Internet visibility years ago, so she began a focused effort to improve her web presence. Naturally, it helped me with search engine optimization. A close partner of hers relied more directly on direct mail marketing and TV advertising, both of which can become quite expensive over time.
When the housing market began to slow along with the economy, my client’s competitors could no longer afford that much on their paid advertising campaigns. So his marketing program and his exposure basically dried up.
On the other hand, my client was working hard on his web presence and his search engine visibility. So when the hard economic times hit, she was fully stationed on the “coast”. He didn’t have to spend a bunch of money on paid advertising – there was a steady stream of business leads coming to his website. Low Cost Marketing At Its Best! But this would not be possible without the SEO program launched several years ago.
What ants know about SEO
It reminds Aesop’s fantasy about ants and grasshoppers, which is basically a lesson in proper preparation. In that story, the careless weed played all through the summer, while the hardworking ant worked hard to store food for the winter. When winter arrived, the grasshopper was ready for it. The lesson is simple. It is best to prepare for the days of need before those days.
If, down the road, you want a sustainable marketing system that requires minimal investment of time and money, then you should be like a hardworking ant in the present. By starting a search engine optimization campaign now, you will later enjoy a steady stream of business.
SEO Marketing Online is Very Tough Economic Times
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