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Comparison of Search Engine Optimization Traffic and PPC Traffic

When it comes to paying attention to your business, there are many different options that you can discover when using the Internet. Search engine optimization is the more traditional, commonly used way to get more search engine traffic for your web site or online business. A new way to direct potential customers to your business is pay per click campaigns. If you are just starting out, however, these forms and means of advertising to get traffic to your web site may be unknown to you. Which should you use? Is one more effective than the other? This article will explain both methods; Helps you decide which will increase search engine traffic for your business, and whether a campaign using both methods can actually get you the most search engine traffic in the long run.

What is pay per click?

When you look at a pay per click campaign to get more search engine traffic to your online business, you are actually going to “sponsor” the ad when placed in a keyword search. For example, an ad for your flower shop pops up when the keyword “flower” is searched as a keyword, that listed ad can be clicked, and a link to a prospective customer on your web page Will carry on Pay per click links will often appear at the top of the SERPS, or under the right hand side of the computer screen.

What is Search Engine Optimization?

When talking about search engine optimization, you are talking about increasing search engine traffic free or “organically”. There is no direct cost to you when you use search engine optimization for your web page. Basically, when you use search engine optimization for your internet business, you quickly rely on a list of websites in high-ranking SERPS, or “search engine result page”.

So, which should your business use to increase search engine traffic?

In fact, web SEO PPC services will work to your advantage. In a short period of time, a pay per click campaign can get more search engine traffic to your web site, while over time experts will build a high ranked, search engine optimized site that will appear in the top 10 rankings on popular search. Engine. After the initial expense for a per click campaign and the creation of a high ranked SEO web page, your business can do very well on free results through search engines and pay per click advertisements may stop.

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