Search engine optimization spam

Search engine optimization spam is defined as those unethical, dishonest techniques and methods that can improve a site’s ranking in search engines. In simple terms, search engine spamming refers to any activity that is designed to beef up search engines to achieve higher rankings. Spamming on search engines is usually done by following practices such as using hidden keywords, presenting the same web page on the same web page, creating doorway pages, etc.
Therefore, it is necessary to investigate techniques or methods while doing search engine optimization for any website. In this article, we will talk about the major techniques that can cause spamming on a web site.

1. Hidden Text:
   The use of hidden text can be considered as an unethical process. In this process, people apply color text just like a web page. The concept behind this method is to optimize a web page for search engines. Here, content is not visible to visitors, but can be easily read by a search engine.
2. Auto Redirection:
   Precisely, auto-redirecting is a technique for a visitor to automatically move to another page or land on one page. Typically, a completely separate web page is located on the same website. When visitors come to a web page from listings in search engine results, they are automatically redirected to another site.
3. Cloaking:
   The method is all about opening different pages for different people based on certain criteria. Primarily, the pages are opened according to geographical locations.
4. Door Page:
   Doorway pages are specially created web pages that make keywords and specific information readable by search engines for certain types of information searches.

The use of unethical and dishonest techniques does not bring high rankings in the long run. Instead, they are short lived. If a website makes more use of such practices, there is a possibility that it may be moved to the search engine’s sand box. Once, a web site moves into the sand box, it will be quite difficult to retrieve the web site. So, one should avoid using unethical SEO practices.

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