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What SEO Service Providers Can’t Tell You

For every SEO service provider that offers you the “best” SEO campaign, there are ten more who will tell you that the first provider doesn’t know what they’re talking about. One reason, of course, is the competitive factor. The second reason is that SEO technology is changing so fast, there is always a chance that your SEO service provider may lag behind. Finally, there is not just one formula, book, or school that says, “This is how SEO is done”; There are hundreds of them.

SEO strategies: what is white hat and black hat

The impression you want to give to your customers will describe the type of SEO campaign you’re running and the type of provider you choose:

Believe it or not, there are things like unethical SEO campaigns; Officials call this unfair practice “black hat SEO.” Although Black Hat’s search engine optimization rules began to be seen as a “hedge,” they soon came to an end.

The practice of Black Hat SEO service providers is called “keyword stuffing”. This method involves taking a long list of keywords and placing them on a webpage in the hope that the search engine will increase the ranking of the page. The second method is invisible text “white text on a white background. The user never sees it, but the search engine.

The “black hat” strategy works, but only if you want your site to reach large volumes in the short term before being penalized, such as good old sheriffs, search engine spiders will eventually have to focus on deception because it will target your customers. Click on the page and you will see nothing more than “blah blah long tail key phrase blah”.

This does not mean that everything that is good, fair and pure for a White Hat SEO service provider is; There are also unethical practices here. However, this is an unethical practice used by any buyer: fraud, not all payments, etc. You can avoid such companies by doing research and asking for references.

White hat techniques include keyword research, the use of keywords in relevant content, coding, and more. As with any marketing campaign, an SEO campaign takes time. White hat methods are set out in a structured way so that the campaign can build up power on an ongoing basis; Instead of raising your ranking to the top, you will see a gradual increase.

Blue hat strategies

There is a tendency for SEO service providers to call them Blue Hat SEO. It is a blend of black and white hats; The focus is on the most advanced methods of both practices to achieve maximum and long-term results. Although Blue Hat SEO is still in its infancy, it is widely followed and rapidly gaining popularity to form its own comprehensive strategy.

No matter which SEO provider you look at, remember one thing: An SEO campaign takes time. Any provider who tells you that your website may be no. 1, there is a provider you have to leave.

As most SEO providers know, your competitors are rarely the companies you thought of. Competition is easy to find in non-web-based businesses; If you sell medical supplies, your competitors are other companies that sell them. In online marketing, this is not so clear.

If you’re starting from the bottom up as a new site owner, it’s an unrealistic approach where the main dogs that “stay in place for the year” are your competition; good SEO providers will tell you that. When building an online business, the competition is not necessarily the one you are selling. Instead, you compete for an appointment. There is a Google SERP with SEO (search engine results page) to get you into the pile of dogs. and means keyword SEO. Keywords are the first step in finding your direct competition.

Finding your competition

While all SEO providers have their own methods of comparing competitiveness, you can take a few basic steps to consider who your competitors are.

1. Enter keywords or phrases in the search bar to see how many results will appear.
2. Write (or copy / paste in Word) the site number one for each phrase you use.
3. Use the same keyword search with the Keyword: command and the inchor: command.
4. List the sites that appear in these results

The most likely competition is the dot number and the sites that search for “intatal:” and “inchor:”. While there are other things SEO providers can do to shorten the list, you now have a broader idea of ​​what you are struggling for at the top level in your field.

Conducts competition research

Now that you know who they are, find out what they are doing to make their site more visible. To do this, first see their contents. Is it informative, interesting and high quality? Does he stand out? How is she different from you?

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