Email Marketing is a Form of Direct Marketing. You send emails with the idea of expanding the relationship with the customer. This can be your current customer or previous customer. In this way you repeat the loyalty and business of the customer. You are either… Read More
Benefits of Email Marketing E-mail marketing is an effective internet marketing tool. It helps you reach your customers effectively and easily. Feedback from customers can help you make the necessary changes in your business strategy and thus your revenue generation will improve. To create a… Read More
Direct Marketers use Email Marketing as a Key Promotion Channel Direct email is a key element among all the promotion channels used by direct marketers. According to a 2007 study by the Direct Marketing Association (DMA), 90% of direct marketers use non-catalog direct mail as… Read More
